disney adult branding
disney consumer products
Disney Consumer Products is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. As a part of the Disney Creative Group, I worked on the Branding team, guiding licensees through a product approval process on their packaging to ensure that Disney branding is correctly carried to preserve integrity of the brand. Here are some of the design projects I worked on when a licensee required more art direction or when new assets were needed to add to existing/new branding guides.